Strategy, Research + Implementation
From RoadmapS to Launch
The foundation of our broad service capabilities is our expertise conceptualizing and executing strategy. Before your campaign or product launches, we will help build out a full strategic plan that moves from inception to audience and everywhere in between.
Our Approach
Clear and open communication is vital to ensuring all stakeholders share, learn and understand how our proposed plan of strategic action can help your organization achieve the most optimal outcomes.
Critical thinking is at the core of all of our offerings; we never apply anything by rote, but we do value building on the insights and wisdom that emerge from collaborative consensus. Our team helps to articulate your vision in order to create a road map—we then help you manage and implement that roadmap in a way that works for your company’s specific contexts.
Inspired by a Theory of Change framework, we ask these foundational questions when building strategic plans of action for organizations:
Who does your organization serve?
What are your long and short term goals?
How will your organization invest in the resources and planning needed to achieve those goals?
What are the contexts in which your organization does its work?
Deliverables
A fundamental challenge when starting a large project is turning an abstract vision into a tangible plan of tasks and deliverables. Our team will collaborate with you to move from concepts to concrete execution with the following guidance:
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Realistic timelines and documentation of strategy at both broad and detailed levels for all stakeholders. Our team can also provide the timeline and documentation that facilitates Project Management, another service we can provide out of house
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We can conduct, or collaborate with your team to gather, audience, market and user research.
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We have experience working with a range of experts, teams, and partners. We strive to build positive connections with internal teams to achieve a project’s goals and complete that project with the highest quality.
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Our team has the capacity to plan your digital strategy and manage your social media platforms completely out of house. We also have the capability to partner with in-house social teams to develop digital strategies and share social media management.
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Our team can design, create and implement:
Research
Thorough research is central to how we build and execute strategy. We are interested in the quantitative data and behaviors of relevant stakeholders, audiences and users, as well as their emotional states and environmental conditions. Our team’s diverse experiences make us uniquely positioned to consider the views, needs, and behaviors of multiple demographic audiences.
We have the skilled discernment to ask the right questions to help you build the foundational understandings that will ultimately move the product, goal, and message forward.
We help you to clarify your goals, desired audiences and preferred workflows. Understanding that companies often need to speak to multiple audiences at once (e.g. customers, prospective employees, potential partners, etc.), we can gather insights and information to make messaging as impactful as possible for different demographic cross sections.
Our research can culminates in the creation of profiles and personas, which we can then validate through user surveys and data that helps to clarify the target audiences needs, desires and pain points.
Storytelling
We critically analyze the storytelling embedded in every product, service and message as part of our core process. Even the most technical B2B software has a story and an impact upon human experiences. When talking about narratives and messaging in the context of marketing and branding, we focus on three keys:
Narrative anchor
Identification of the main take away, value and purpose we want viewers/customers/engagers to perceive.
Multi-way communication
Dialogue between organizations and audiences are no longer unidirectional. We help our partners jump into the conversation, position themselves accordingly, and make sure they are equipped with the tools to participate in these multi-directional exchanges across platforms.
COPY + MULTIMEDIA AUDIO/VISUAL
Whether thinking about print, digital, moving images, or soundscapes, we can implement creations across many different mediums. By building on research and understanding the emotional position of the desired audiences, we can help amplify your voice through copy writing and editing, visuals and design, photography, videos and audio.
Project Management
We understand that strategy→ implementation → launch does not happen magically on its own. The entire process requires planning, timelines, and the precise coordination of every collaborator involved. We have experience breaking down tasks, shepherding and communicating with stakeholders using tools like Scrum, Waterfall, and Kanban.
Transparent communication at each stage of review helps to ensure the workflow systems we’ve created are the right fit for the group as a whole.
Communicating Contributions
Part of our approach to project management is to make the responsibilities of each team member transparent so that the impact of their contribution to the success of the whole project is clear.
COLLABORATIVE ENVIRONMENTS
We embed constructive critique and review along every step, from draft to deliverable, to foster environments of positive collaboration.
Periodic Check-ins
We take time to reflect on what’s working and what’s not at frequent intervals. This regular check-in practice ensures that we can quickly explore the incorporation of new ideas and information. Silence never equals a thumbs up. We enjoy experimenting, trying new tools, and learning from our mistakes together.
Timeline Adjustment + Flexibility
Conditions around timelines, budgets, and priorities can change. We take care to ensure that roadmaps are aligned with such changes. When pivots are required, we take time to make sure all parties understand their contributions to a fluid roadmap.